'Playmanity' is a new project startup from a team of developers based in Kyiv, Ukraine. With Playmanity, the team is hoping to bring the joy of gaming to the world at a more accessible price point, that price being free. Playmanity will achieve this by running advertisements based on the amount of playtime required. Currently, it is not clear whether the advertisements will directly interrupt gaming sessions or if the ads will be watched in advance.
One notable feature of Playmanity is that it does not function as a game-streaming service, meaning players are able to fully download each title, effectively removing common problems such as input lag or internet-related interruptions. Playmanity will work directly with publishers to ensure that all publishers are compensated accordingly and that all games are acquired legitimately.
Ad-Supported Gaming Services
'Playmanity' Lets All Users Play Full Games by Watching Ads
Trend Themes
1. Ad-supported Gaming Services - Develop new ways of implementing ad-supported gaming models that offer users full game access while watching ads within game sessions.
2. In-game Advertising - Explore innovative approaches for advertising methods that seamlessly integrate into the gaming experience to generate better results for advertisers and increase ARPU.
3. Free-to-play Business Model - Consider investing in free-to-play gaming business models that rely on advertising as a source of revenue in order to create sustainable customer relationships and increase market share.
Industry Implications
1. Gaming - The gaming industry should explore the ad-supported gaming model to break down the barriers to entry, increase user acquisition and engagement, and drive revenue growth.
2. Advertising - The advertising industry should develop more targeted and engaging forms of in-game advertising that capture the attention of users and drive revenue growth for brands and publishers.
3. Streaming - The streaming industry may be disrupted by ad-supported gaming services that offer a more accessible, personalized, and convenient gaming experience as compared to traditional game streaming models.