Gen Z coffee lifestyle brand Chamberlain Coffee is launching a new line of ready-to-drink plant-based cold brew lattes in cans. The playful and decadent lineup includes varieties like Mocha Latte, Cinnamon Bun Latte, Vanilla Latte and traditional Cold Brew Latte, each of which are naturally sweetened with date syrup.
These plant-based beverages get their creaminess from almond milk and coconut cream rather than dairy, and they boast just one gram of sugar. As well as being able to tell each product apart by their unique flavors, customers will identify a different character on each can to help them match their drinks to their moods.
These take-anywhere canned drinks are launching exclusively at Walmart in the ready-to-drink coffee section.
Plant-Based Cold Brew Lattes
Chamberlain Coffee is Introducing Ready-to-Drink Beverages by the Can
Trend Themes
1. Plant-based Ready-to-drink Beverages - Opportunity for companies to introduce plant-based alternatives in ready-to-drink format for a healthier and more sustainable option.
2. Personalized Packaging - Opportunity to market products to consumers by incorporating personalized packaging to resonate with different moods and preferences.
3. Low-sugar Beverages - Opportunity to introduce low-sugar alternatives for consumers who are health-conscious but still want to enjoy their favorite beverages.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can explore plant-based options and personalized packaging to meet changing consumer preferences and demands for healthier, eco-friendlier, and more fun products.
2. Retail Industry - Retailers can benefit from offering and promoting ready-to-drink plant-based beverages, such as those introduced by Chamberlain Coffee, as alternatives to traditional coffee products to attract more customers looking for healthier beverages.
3. Foodservice Industry - Foodservice providers, such as coffee shops, can consider introducing plant-based and low-sugar options in their beverage menus to cater to customers' dietary needs and preferences.