With the Olympics just around the corner, Robeks is helping consumers embrace their own personal best performance with its new Performance Smoothies and Boosts.
Starting on April 2, 2024, Robeks began rolling out a refreshed menu powered by four brand-new smoothies, as well as three new premium proprietary Boosts. All of these new offerings are meant to fuel performance and recovery by promoting heart health and electrolyte integration. For instance, BraveHeart Smoothie, featuring the brand's new Heart Beet formula, which is designed with heart-healthy vitamins and minerals. On the other hand, the new Cookie Monster Smoothie can help with workout recovery thanks to the addition of recovery-boosting whey protein.
As Mitch Baker, Vice President of Marketing at Robeks, says of the new Performance Smoothies and Boosts, "Whether you’re seeking a protein-packed boost, antioxidant-rich options, immune support, post-workout recovery or just an infusion of hydration, we set the gold standard in performance-based smoothies."
Performance-Enhancing Smoothies
Robeks Just Launched New Performance Smoothies and Boosts
Trend Themes
1. Performance-based Smoothies - Revolutionize consumer health by offering performance-based smoothies with heart-healthy vitamins and minerals.
2. Premium Proprietary Boosts - Innovate the market by introducing premium proprietary boosts for enhanced performance and recovery.
3. Menu Refreshes and New Offerings - Drive business growth through menu refreshes and new smoothie options that cater to performance and recovery needs.
Industry Implications
1. Food and Beverage - Transform the food and beverage industry by creating functional performance-enhancing smoothies for health-conscious consumers.
2. Fitness and Wellness - Explore opportunities in the fitness and wellness industry by providing products that support workout recovery and performance optimization.
3. Nutritional Supplements - Tap into the nutritional supplements market with innovative proprietary boosts designed to boost immunity and aid in recovery.