Taco Bell announced that it is testing a new pea and soy protein substitution item at its restaurant locations in Birmingham, Alabama. This is a separate plant-based protein from its traditional black bean menu item, and is also separate from the restaurant's collaborative offerings with Beyond Meat.
In terms of menu items that include the pea and soy-based protein by default, the 'Nachos BellGrande' and the 'Crispy Melt Taco' will be served with this protein automatically. However, customers can swap out this protein for another one on these items, and can also substitute this protein in on any other menu item.
With the testing of this third plant-based protein item, Taco Bell is solidifying itself as a company that places emphasis on dietary options and accommodations. The restaurant wants every consumer to be able to enjoy its products equally as it continues to innovate in the restaurant industry.
Seasoned Plant-Based Meats
Taco Bell is Testing a Third Type of Plant-Based Meat in Birmingham
Trend Themes
1. Plant-based Protein Options - Taco Bell's testing of a third plant-based protein option highlights a growing trend in the food industry towards increased plant-based protein offerings.
2. Customizable Menu Items - Taco Bell's decision to allow customers to substitute its new pea and soy protein in any menu item showcases a trend towards customizable options in the food industry.
3. Dietary Accommodations - Taco Bell's testing of a separate plant-based protein shows a trend towards accommodating varying dietary needs and preferences.
Industry Implications
1. Fast Food - Fast food chains like Taco Bell are at the forefront of offering innovative plant-based protein options that cater to changing consumer tastes and preferences.
2. Foodservice - Foodservice providers are rapidly adopting customizable menu item options to cater to customers looking for more control over their food choices.
3. Protein Products - The trend towards increased plant-based protein options presents a significant disruption opportunity for companies involved in the production and distribution of protein products.