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Krispy Kreme Just Debuted a New Original Glazed Cinnamon Roll

This fall, Krispy Kreme is doubling down on cinnamon flavors with the debut of two exciting new products: the Original Glazed Cinnamon Roll and the Cinnamon Toast Crunch Cinnamon Roll.

For the first time ever, Krispy Kreme will be expanding beyond donuts to offer two types of cinnamon rolls. The first is the Original Glazed Cinnamon Roll, which starts with a yeast-raised dough that is hand-rolled into a cinnamon roll swirl and then coated with the brand’s iconic Original Glaze. For something even more indulgent, there's the Cinnamon Toast Crunch Cinnamon Roll. This hybrid creation starts with the same Yeast-raised dough, which is rolled, glazed, and topped with Cinnamon Toast Crunch cereal. The whole thing is then coated in a sweet cereal milk icing swirl.

Krispy Kreme's new cinnamon rolls are available now through October 10, 2021.
Trend Themes
1. Cinnamon Roll Innovation - Opportunity for bakeries and cafes to create unique twists on traditional cinnamon rolls, using unexpected flavor combinations and innovative presentation.
2. Expansion Into New Products - Opportunity for food and beverage companies to expand their product lines beyond their traditional offerings, attracting new customers and boosting sales.
3. Limited-time Offerings - Opportunity for food and beverage companies to generate buzz and excitement through limited-time offerings, encouraging customers to try new products and visit stores more frequently.
Industry Implications
1. Bakery - Bakeries can incorporate creative and unique cinnamon roll flavors and presentation styles into their menu to cater to customers with diverse preferences.
2. Fast Food - Fast food chains can create innovative twists using cinnamon roll flavors to drive sales, generate excitement, and increase customer loyalty.
3. Retail - Retail food and beverage companies can experiment with new product offerings and seasonal flavors to keep customers engaged and regularly coming back to their stores.

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