Oreo started off 2023 by introducing a limited-edition sandwich cookie called The Most Oreo Oreo and along with it, the OREOVERSE. This digital world is a place where fans can unite and explore and Martha Stewart is guiding fans on their adventures in the OREO-inspired virtual reality world with her gardener and good friend, Ryan McCallister.
Within the metaverse, cookie lovers will have the chance to play cookie-themed games like Stack Stuf and Rocket Stuf for their chance to win great prizes. The OREOVERSE can be found in Meta Horizon Worlds and it may be accessed with a Meta Quest 2 or Meta Quest Pro headset, or via mobile phones or desktop computers.
The Most Oreo Oreo features two chocolate-flavored base cakes packed with Most Stuf levels of creme and for the first time ever, the creme has real OREO grind mixed in.
Sandwich Cookie Metaverses
The OREOVERSE Invites Fans Into a Cookie-Themed World
Trend Themes
1. Metaverse Marketing - As more brands create digital worlds to interact with customers, there is an opportunity to innovate in creating immersive marketing campaigns within these metaverses.
2. Virtual Reality Food Experiences - Restaurants and food brands can create virtual reality experiences related to their products to offer unique dining experiences and promote their offerings.
3. Gamifying Consumer Products - Brands can integrate gaming into their product offerings to engage customers and offer experiential marketing opportunities.
Industry Implications
1. Food & Beverage - Food brands can create immersive virtual reality and digital experiences to promote their products and provide unique dining experiences for customers.
2. Marketing & Advertising - As more companies create digital worlds and metaverses for marketing purposes, there is an opportunity for advertising agencies to partner with brands and create immersive campaigns within these virtual environments.
3. Gaming - Brands can partner with game developers to create branded games related to their products, offering an innovative marketing opportunity while also giving customers a fun and engaging way to interact with the brand.