The supplement market for adults is abundant in options and subsequently seeing new sub-categories increase, which is evident with products like the ProBioraKids oral health supplement. The product is a probiotic supplement specifically for children that includes three beneficial strains of good bacteria that will support good tooth health, while also supporting a natural balance in the mouth. The supplement includes Streptococcus oralis KJ3, Streptococcus uberis KJ2 and Streptococcus ratus JH145, and comes in orange creamsicle-flavored lozenges.
President and CEO of ProBiora Health Chris Koski commented on the new ProBioraKids oral health supplemen saying, "Getting kids started with a good oralcare routine is critical for their lifetime health, including the use of an oral-care probiotic after brushing at night. ProBioraKids is the first oral-care probiotic designed to promote strong teeth and gum health in kids, which benefits their overall health, too. Other products that claim to be for kids' oral health are not specially formulated for their oral health needs, and do not include probiotic strains that live on the tooth and gum surfaces — rather they contain bacteria that live in the throat or gut."
Child-Targeted Oral Health Supplements
The ProBioraKids Supplement Supports Good Tooth Health
Trend Themes
1. Child Oral Health - Probiotic supplements tailored specifically for children's oral health needs.
2. Probiotic Sub-categories - Increased segmentation of probiotic supplements to meet specific health needs.
3. Natural Oral Health - Growing demand for natural oral health solutions, such as probiotics.
Industry Implications
1. Health Supplements - Opportunity for supplement companies to create targeted products for specific health concerns, like oral health in children.
2. Children's Health - Growing market for children's health products as parents prioritize the health of their children.
3. Oral Health - Opportunity for the oral health industry to incorporate probiotic solutions into their products and services.