Following a successful test run, functional soda brand OLIPOP has announced that it will be launching in 1,569 Target stores throughout the United States. This means that as of today, nearly every Target in America will carry OLIPOP and its four most popular flavors: Root Beer, Vintage Cola, Orange Squeeze, and Strawberry Vanilla.
In addition, the product will be offered on target.com for pick-up or delivery via Shipt. Of course, the Target partnership is a major win for the three-year-old boutique pop brand, which offers an array of low-calorie, high-fiber soda alternatives.
"Our test program at Target outperformed all expectations—an undeniable signal that OLIPOP is hitting its stride as we continue to be discovered by new consumers seeking a long-awaited, truly healthy alternative to traditional soda," said Disa Moraine, Senior Director of National Accounts at OLIPOP.
High-Fiber Soda Alternatives
Health-Conscious Soda Brand OLIPOP Launches in 1,569 Target Stores
Trend Themes
1. Functional Soda Products - Creating and launching functional soda products using high-fiber, low-calorie and healthy alternatives can disrupt the traditional soda industry.
2. Retail Partnerships - Establishing partnerships with major retailers can help boutique pop brands gain wider exposure and access to a larger customer base.
3. Health-conscious Beverages - Offering health-conscious and functional beverages that meet the needs of today's more health-focused consumer market can disrupt traditional beverage markets.
Industry Implications
1. Beverage Industry - The beverage industry is ripe for disruption with the increasing demand for healthier and functional drinks that provide better nutritional value.
2. Retail Industry - Establishing partnerships with major retailers can help boutique pop brands gain wider exposure and access to a larger customer base.
3. Functional Foods Industry - Creating functional beverages that provide health benefits can disrupt the traditional food industry and appeal to health-conscious consumers.