This Old El Paso Tortilla Pockets Kit is providing shoppers in the UK with a way to enjoy a convenient meal for the family, but also try their luck at an exclusive sweepstakes.
The on-pack promotion celebrates the Teenage Mutant Ninja Turtles: Mutant Mayhem movie in theaters now and gives shoppers the chance to win a three-night trip to New York. The sweepstakes also features 100 movie tickets up for grabs to help consumers enjoy a night out with family or friends. Shoppers only need to scan the QR code on the pack to enter for a chance to win.
Head of Meals at General Mills Aditi Hilgers spoke on the Old El Paso Tortilla Pockets Kit TMNT on-pack promotion saying, "The nostalgic nature of the Turtles gives us an opportunity to drive excitement across the whole family, whilst supporting our retailer partners by increasing demand for Tortilla Pockets. Plus, the Turtles are renowned for their love of pizza, and you won’t find a better base for a delicious pizza pocket than our tasty, sealed-bottom tortilla!"
Movie-Themed Meal Kit Sweepstakes
This Old El Paso Tortilla Pockets Kit Celebrates TMNT
Trend Themes
1. Movie-themed Meal Kits - Movie-themed meal kits are gaining popularity as a fun way for families to enjoy a convenient meal and participate in exclusive sweepstakes.
2. On-pack Promotions - On-pack promotions are being used to engage consumers and increase demand for products, often by offering the chance to win exciting prizes.
3. QR Code Sweepstakes - QR code sweepstakes are becoming a popular method for consumers to enter contests and win prizes by simply scanning a code on a product.
Industry Implications
1. Meal Kit Industry - The meal kit industry can benefit from incorporating movie themes and exclusive sweepstakes to attract more consumers and drive excitement.
2. Promotional Products Industry - The promotional products industry can capitalize on the demand for on-pack promotions by offering innovative and engaging marketing strategies.
3. Technology Industry - The technology industry can explore the growing trend of QR code sweepstakes and develop solutions to enhance the user experience and increase participation.