Oi TikTok was recently debuted on the video-sharing app. TikTok new three-part show is part of its latest #Rap camapgin. The campaign is supported by JD Sports and includes performances and interviews featuring emerging artists. In addition, the shoes will include short comedy skits.
Hosted by TikTok star Moyo and DJ Ellie Progan, the first special guests on the three-part series were Switch OTR and Dreya Mac. All three of the shows will air on Dréya's TikTok page, featuring different artists, and aim to celebrate UK rap culture. According to Parris OH, the Artist Manager at TikTok, the platform has "some exciting plans coming up, with some big surprises that we're confident rap fans will love."
TikTok Rap Campaigns
Oi TikTok is a New Three-Part Show Supporting a Rap Campaign
Trend Themes
1. Tiktok Rap Campaigns - The emergence of rap campaigns on TikTok shows the potential for new and innovative marketing strategies using social media influencers and supported by brands.
2. Video Production for Social Media - The development of original video content and short-form series for social media creates opportunities for brands to engage with younger audiences and showcase emerging artists.
3. Celebration of UK Rap Culture - The increasing popularity of UK rap culture presents opportunities for music and entertainment industries to support and celebrate emerging artists and create new experiences for fans.
Industry Implications
1. Music Industry - The music industry can leverage the popularity of social media platforms like TikTok to promote emerging artists and create new revenue streams through unique marketing campaigns.
2. Branding and Advertising Industry - Branding and advertising professionals can work with social media influencers to create engaging video content and short-form series to promote products and increase brand awareness.
3. Entertainment Industry - The entertainment industry can provide platforms for the celebration of UK rap culture and create new experiences for fans through collaborations with emerging artists and social media influencers.