Istanbul-based design studio SANAYI313 introduces its new Oblong collection which is made from solid wood materials. It features a wide range of bulky shaped furniture that is softened up by rounded corners. This includes consoles, side tables, coffee tables, a dining table, and stools.
All of the pieces are made in Istanbul and take on the studio's design language that approaches design with "maximalist expressions in minimalist details." The furniture designs commemorate the rich woodworking history that is rooted in the city and to show off the pieces, the campaign was photographed in a local dyehouse. This allows for an industrial background that makes the wooden furniture stand out in contrast, which nods to the city's notable moniker of 'The City of Contrasts.'
Bulky Rounded Furniture Capsules
SANAYI313 Designs the New Oblong Collection of Maximalist Pieces
Trend Themes
1. Maximalist Furniture Design - There is an opportunity for furniture designers to create pieces that have bold, bulky shapes but are softened up by rounded corners, emphasizing a maximalist expression in minimalist details.
2. Solid Wood Furniture - There is an opportunity for furniture makers to create unique pieces using solid wood materials, enabling them to showcase the natural beauty of the wood while also creating pieces of sturdy durability.
3. Industrial Aesthetics in Furniture - There is an opportunity for designers to utilize industrial backdrops to contrast with organic, natural pieces, providing a unique take on furniture aesthetics through adding visual interest and contrast.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers can incorporate more solid wood designs into their product portfolio, which can allow them to appeal to customers who value natural materials, and eco-friendly production as they emphasize on durability and solid aesthetic appeal.
2. Interior Design - Interior design professionals can leverage maximalist furniture design to create visually striking and eclectic looks in living spaces while enabling them to work with a broader range of textures, materials, and styles, even in minimalist spaces.
3. Design Photography - Design photographers can leverage industrial backdrops when shooting furniture design pieces to create an interesting composition that provides a unique style that brings out the character, colors, and textures of the furniture pieces, further allowing distinctive campaigns to be created.