Kellogg's has once again expanded its popular range of breakfast snacks with the debut of new Nutri-Grain Soft-Baked Breakfast Bars and new Chocolatey Banana Nutri-Grain Bites.
The new Nutri-Grain Soft-Baked Breakfast Bars are designed to be a nutritious breakfast option that can be enjoyed on the go. The new bars come in two flavors – Strawberry & Squash and Apple & Carrot – both of which combine real veggies and real fruits. In total, each bar delivers an impressive eight grams of whole grains per serving.
For something a little more kid-friendly, Kellogg's has also released new Nutri-Grain Chocolatey Banana Bites. This pre-portion snack features bite-sized breakfast bar pieces stuffed with a banana-flavored filling and infused with whole grains.
All three of the new offerings will be available nationwide this month.
Veggie-Infused Breakfast Bars
Kellogg’s New Nutri-Grain Soft-Baked Breakfast Bars Include Veggies
Trend Themes
1. Veggie-infused Snacks - Opportunity for food companies to expand their range of snacks to include more vegetable and fruit ingredients.
2. On-the-go Breakfast Options - Opportunity for food companies to create more convenient and nutritious breakfast options for busy consumers.
3. Whole Grains in Snacks - Opportunity for food companies to incorporate more whole grains into their snack products for added nutritional value.
Industry Implications
1. Food and Beverage - Food and beverage companies can innovate by adding more vegetable and fruit ingredients in their products, especially snacks to tap into the healthy eating trend.
2. Convenience Store - Convenience stores can cater to busy consumers by offering more convenient and nutritious breakfast options like the Nutri-Grain Soft-Baked Breakfast Bars and Nutri-Grain Chocolatey Banana Bites.
3. Health and Wellness - Health and wellness companies can keep up with the trend by offering healthy and nutritious snacks with whole grains.