Ghia is a non-alcoholic aperitif with a surrealist aesthetic. For those who are unfamiliar with the brand's beverages, The First Sip Kit makes for a great introduction to the brand's range. This offering is also a great fight option for during the holidays or when you are attending a dinner party.
The First Sip Kut contains a full-size bottle of Ghia's non-alcoholic aperitif, alongside two cans of Ghia Soda, one can of Ghia Ginger, one can of Lime & Salt, and a fancy pour spout. The aperitif includes ingredients like Gentian Root, Lemon Balm, Fig, Elderflower, and no added sugar.
The non-alcoholic aperitif brand is woman-owned and is inspired by the Mediterranean aperitivo culture. Ghia offers a new way of socializing and drinking.
Non-Alcoholic Aperitif Kits
Ghia's the First Sip Kit is a Great Introduction to Consumers
Trend Themes
1. Non-alcoholic Beverages - The rise of non-alcoholic beverages opens up the opportunity for innovative brands like Ghia to introduce new ingredients and flavors.
2. Surrealist Aesthetics - Ghia's use of surrealist aesthetics sets the brand apart from more traditional beverage brands, offering unique opportunities for packaging and branding.
3. At-home Kits - The popularity of at-home kits during the pandemic has led to increased demand for ready-to-drink beverage kits, presenting an opportunity for brands like Ghia to offer convenient and creative options for consumers.
Industry Implications
1. Beverage - The rise of non-alcoholic aperitifs and beverages presents an opportunity for disruption in the beverage industry with unique, health-conscious, and innovative products.
2. Hospitality - Non-alcoholic aperitifs like Ghia offer an exciting way to promote socializing and drinking without the negative effects associated with alcohol and can be an opportunity for the hospitality industry to offer unique drinks and experiences.
3. E-commerce - With the rise of at-home kits like Ghia's, there is a growing opportunity for e-commerce platforms to further enhance the sale and delivery of beverage kits directly to consumers.