Nékter's new line of PB&J Trio features deliciously refreshing juice bar options. The company combines the flavors of natural peanut butter with its cashew milk, made in-store every day, in addition to its new housemade strawberry chia jam. Together, the ingredients capture the flavors of the classic peanut butter and jelly sandwich.
The PB&J Trio includes a PB&J Bowl, a PB&J Smoothie, and a PB&J Chia Parfait. Nékter's new offering uses high-quality ingredients without fillers and artificial flavors for a healthy alternative to traditional peanut butter. The trio is set to launch on National Peanut Butter and Jelly Day on April 2nd, 2022. Consumers with Nékter's Rewards memberships have the exclusive opportunity to order the new items on the company's app.
Peanut Butter Sandwich Smoothies
Nékter's PB&J Trio Includes Better-For-You Twists of the Classic
Trend Themes
1. Better-for-you Classic Flavors - The trend of creating healthier alternatives with classic flavors like Nékter's PB&J Trio presents opportunities for food and beverage companies to update their product offerings to appeal to health-conscious consumers.
2. In-store Daily-made Products - Offering in-store daily-made products like Nékter's cashew milk can create a unique selling point for grocery or health food stores looking to innovate and differentiate from competitors.
3. Exclusive App Ordering - Nékter's exclusive app ordering for Rewards members highlights the opportunity for businesses to create loyalty programs as a way of driving customer engagement through exclusive offerings and special promotions.
Industry Implications
1. Juice Bars - Juice bars can capitalize on the trend of incorporating classic flavors into their smoothies and bowls by offering their own healthier twists on childhood favorites.
2. Health Food Stores - Health food stores can leverage the trend of in-store daily-made products and in-store promotions to attract new customers and increase customer loyalty.
3. Restaurant Chains - Restaurant chains can offer exclusive ordering options, like Nékter's app ordering for Rewards members, to create more personalized experiences and increase customer retention.