The Nix & Kix Vitamin Vitality sparkling refreshments are a series of drinks for consumers to pick up in the UK when looking for a way to quench their thirst, while also supporting their health.
The drinks come in two flavors including Orange Passionfruit and Tropical, which are both crafted with a blend of sparkling water, fruit juices, a touch of cayenne and infused with vitamins. The drinks are each packed with vitamins B6, B12, C and D, and contain no added sugar, caffeine, artificial flavors or additives with a 100% plant-based formula.
Co-Founder Julia Kessler commented on the new Nix & Kix Vitamin Vitality sparkling refreshments saying, "Vitamin Vitality is the perfect option if you are looking to cut back on sugary, artificial drinks without compromising on flavour. Not only are they tasty and indulgent but the added vitamins B6, B12, C and D provide a wide range of health boosting benefits."
Vitamin-Infused Vitality Drinks
Nix & Kix Vitamin Vitality is Refreshing and Beneficial
Trend Themes
1. Health-boosting Drinks - Creating and marketing beverages that offer health benefits as well as a refreshing taste can disrupt the traditional beverage industry.
2. Vitamin-infused Products - The trend of adding vitamins to various products can be applied to other industries, such as snacks and personal care items, as consumers increasingly prioritize health and wellness.
3. Sugar-free Alternatives - As consumers seek out healthier beverage options, companies can create and promote sugar-free drink alternatives like Nix & Kix Vitamin Vitality drinks to meet the growing demand.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of health-boosting drinks by creating and marketing products with added vitamins and other health benefits.
2. Snack Industry - Adding vitamins and other health-boosting ingredients to snacks can also disrupt the traditional snack industry and meet the growing demand for healthier snack options.
3. Personal Care Industry - Similar to food and beverage products, adding vitamins and nutrients to personal care items can appeal to increasingly health-conscious consumers who prioritize the benefits of the products they use.