Nice Session Wines are arriving from the UK-based wine startup as a product perfect for mindful drinkers to try out as a lower alcohol alternative to traditional libations.
The wines include the Nice Session Sauvignon Blanc and the Nice Session Merlot, which both maintain a full-strength wine flavor with a 3.4% ABV. This makes them great for consumers to enjoy mindfully without having to worry about the usual 12% or higher ABV that many wines carry. The wines come packaged in traditional bottles with the alcohol content listed front and center on the lower-bottom section of the label for easy reading.
Co-Founder Lucy Busk spoke on the Nice Session Wines saying, "Moderation of alcohol isn’t new and it isn’t niche. Three out of four UK adults are proactively moderating their alcohol intake; the same as the number of people who consume alcohol at least once per week. It’s also not just a Gen Z phenomenon, we can see from the data that it’s happening across all age groups. That’s why we created Session wine, to offer consumers more choice."
Low-ABV Wine Ranges
Nice Session Wines Have a 3.4% ABV and Come in Two Options
Trend Themes
1. Low-abv Wine - Nice Session Wines offer a lower alcohol alternative to traditional wines with a 3.4% ABV, catering to the growing trend of mindful drinking.
2. Mindful Drinking - With three out of four UK adults proactively moderating their alcohol intake, Nice Session Wines tap into the trend of consumers seeking moderation in their drinking habits.
3. Alcohol Content Labeling - Nice Session Wines stand out by clearly displaying the alcohol content on the label, addressing the demand for transparent information and empowering consumers to make informed choices.
Industry Implications
1. Wine & Spirits - The wine industry can capitalize on the trend of mindful drinking by offering a range of low-alcohol options like Nice Session Wines.
2. Beverage Packaging - The beverage packaging industry can tap into the demand for labeling transparency by providing solutions that prominently display alcohol content information, similar to Nice Session Wines.
3. Alternative Beverages - The market for alternative beverages can expand by developing more low-alcohol options to cater to consumers looking for responsible drinking alternatives, inspired by Nice Session Wines.