Wendy's has announced a new NCAA March Madness promotion in celebration of the National Collegiate Athletic Association's (NCAA) annual basketball tournament. Wendy's is both the official hamburger and the official breakfast of the March Madness tournament, so it has a variety of deals to ensure fans are well fed while they watch the event.
Wendy's has two app-exclusive deals during this time. Firstly, Wendy's is selling its standard 'Dave's Single' burger for $1 through its mobile application. Users can only order one of these burgers each day during the tournament's run, which is from February 28th to April 10th, 2022. Secondly, throughout the month of March, Wendy's is offering 50% off of its breakfast menu through the mobile app.
In addition to these two deals, Wendy's is also offering $0 delivery fees on orders made on the brand's website or mobile application, $3 off orders of $15 or more on all orders made on the website or mobile application, and a buy-one-get-one for $1 on its line of premium chicken sandwiches.
Basketball-Themed Fast Food Promotions
Wendy's Launched a Set of Promotions for NCAA March Madness
Trend Themes
1. March Madness Fast Food Promotions - Fast food chains are launching NCAA March Madness-themed promotions to attract basketball fans, by offering them value deals on food.
2. Mobile App-based Promotions - Fast food chains are using mobile applications to offer exclusive promotions like discounts and limited-time deals to customers for attracting more footfall.
3. Free Delivery Promotions - Fast food chains are offering free delivery on orders made on their website or mobile application to encourage online orders and attract more customers.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the popularity of sports events to attract customers, and use promotional deals to increase sales during a specific period of time.
2. Mobile Marketing - The mobile marketing industry can benefit from the usage of mobile applications to offer exclusive deals and discounts to customers, which can help increase customer engagement and brand loyalty.
3. Delivery Services - The delivery services industry can collaborate with food and beverage companies to offer free delivery promotions, which can incentivize customers to order food online and use their services more frequently.