These new Nature’s Bounty supplements are being added to the brand's Optimal Solutions range as a series of dietary products formulated with women's concerns in mind. The products include the Hair Growth and Metabolism Booster products, which are formulated with supporting healthy hair growth and helping with weight loss goals, respectively. The Hair Growth supplement boasts an advanced hair complex blend with magnesium biotinate and arginine silicae, while the Metabolism Booster supplement has citrus extracts to help accelerate the metabolism of fat.
President of Wellness Brands at Nestlé Health Science Aileen Stocks spoke on the new Nature’s Bounty supplements saying, "We spent time listening to women share their struggles with hair growth and weight management, and their desire for products that are cost-effective and backed by nutrition research. We are thrilled to introduce our new Nature’s Bounty Optimal Solutions Hair Growth and Nature’s Bounty Optimal Solutions Metabolism Booster supplements with these women in mind."
Targeted Women's Supplement Products
These Nature’s Bounty Supplements Support Women's Concerns
Trend Themes
1. Women's Supplement Market - Opportunity for disruptive innovation in creating new women-specific supplement products with targeted benefits.
2. Natural Ingredients in Supplements - Opportunity for disruptive innovation in using more natural and organic ingredients in women's supplement products.
3. Subscription Model for Supplement Delivery - Opportunity for disruptive innovation in offering subscriptions for delivery of women's supplement products.
Industry Implications
1. Health and Wellness - The health and wellness industry can capitalize on the trend by creating more personalized supplement products for women.
2. Beauty - The beauty industry can enter the women's supplement market by developing supplements that promote healthy skin, hair, and nails.
3. E-commerce - The e-commerce industry can use the subscription model to deliver customized women's supplement products.