The Mountain Dew Purple Thunder soda is launching as a Circle K exclusive that combines a number of flavors to deliver a burst of refreshment when enjoyed straight out of the bottle or from a fountain.
The soda features a berry-forward flavor with plum and blackberry notes that suit the purplish hue of the refreshment perfectly. The soda is branded with a cartoon biker gang of Dew characters to give it a playful appeal for younger consumers to take notice of.
The Mountain Dew Purple Thunder soda comes in 20-ounce bottles and is also available on fountain at participating Circle K locations. The soda is arriving ahead of the warm weather months to position it as a must-try for patrons to pick up.
Purplish Berry-Forward Citrus Sodas
Mountain Dew Purple Thunder is Only at Circle K
Trend Themes
1. Berry-forward Sodas - Creating distinctive flavored sodas that are not readily available in the market presents an opportunity for beverage companies to disrupt traditional tastes.
2. Exclusive Launches - Creating exclusive launches for specific retailers can generate excitement among customers, boost sales and position a brand as unique.
3. Branded Characterization - Branding products with cartoon characters can help companies appeal to younger audiences and generate brand loyalty.
Industry Implications
1. Soft Drinks - The soft drink industry can create unique flavors and branding to appeal to different audiences and carve a niche in a crowded market.
2. Convenience Stores - Partnering with convenience stores to launch exclusive products can drive traffic and sales to stores while also positioning the brand as unique and desirable.
3. Advertising and Marketing - Advertising companies can help brands establish a strong visual identity and brand recognition through branding, packaging and creative marketing efforts.