Mott’s Active is a new sports drink alternative for kids who love physical activity and it uniquely combines apple juice and coconut water with naturally sourced electrolytes added for replenishment. "Our vision for Mott’s Active is to be a part of the journey of parents and kids as they engage in a variety of sports and playtime occasions, with a product that delivers a refreshing source of hydration from a brand they trust," said Derek Dabrowski, vice president and general manager at Keurig Dr Pepper.
Free from added sugars and artificial flavors, the hydrating drink for kids supports active lifestyles with fun, fruity flavors like berry and watermelon.
These eight-ounce juice beverages are packaged in sets of six, making them ideal for tucking into lunchboxes and backpacks weekly to help kids refuel during recess, snack time and after-school activities.
Hydrating Juice Beverages
Mott’s Active Blends Apple Juice, Coconut Water and Electrolytes
Trend Themes
1. Health-conscious Kids Beverages - Opportunity to cater to the growing demand for natural and hydrating drinks designed for active children.
2. Convenient Packaging Solutions - Leverage innovative packaging formats to enhance portability and convenience for on-the-go consumption of kids' beverages.
3. Functional Ingredients Fusion - Combine unique ingredients like coconut water and electrolytes to create innovative beverage options that offer more than just hydration.
Industry Implications
1. Beverage Industry - Explore new product formulations and flavors to meet the evolving preferences of health-conscious consumers, especially children.
2. Packaging Industry - Develop eco-friendly and convenient packaging solutions to meet the demand for on-the-go consumption in the kids' beverage segment.
3. Food & Beverage Retail - Enhance retail strategies to promote functional beverages that target active kids and appeal to health-conscious parents seeking better hydration options.