Moonvalley protein bars are now packaged in paper packaging thanks to a partnership with Sweden-based pulp and paper manufacturer Billerud to help the brand shift away from plastic alternatives.
The brand is debuting its Raspberry and Cocoa Chocolate-Dipped Protein Bars in the paper-made packaging, which is sourced from renewable sources and features recyclable wood fibers. The eco-friendly packaging is the Billerud Recyclable Flow Wrap and will help the brand to reduce its contribution to plastic waste, while also reducing CO2 emissions. The new protein bar packaging will be making its debut at 7-Elven and Pressbyrån store locations.
Sustainability Manager at Billerud Radka Peterson spoke on the Moonvalley protein bars packaging partnership saying, "At Billerud, we develop packaging materials that challenge conventional packaging for a more sustainable future. Therefore, we are particularly pleased to now, together with Moonvalley, develop packaging for their products that reduce the climate impact and the use of plastic."
Plastic-Free Protein Bar Packaging
Moonvalley Protein Bars are Now in Paper Packs from Billerud
Trend Themes
1. Sustainable Packaging - The partnership between Moonvalley and Billerud to create paper packaging for protein bars demonstrates a trend towards more sustainable packaging solutions.
2. Plastic-free Alternatives - Moonvalley's switch to paper packaging showcases the growing trend of businesses seeking alternatives to plastic packaging.
3. Renewable Sourcing - The use of paper packaging made from renewable sources highlights the trend of sourcing materials that are more environmentally friendly.
Industry Implications
1. Food Packaging - The paper packaging developed by Billerud for Moonvalley protein bars presents an opportunity for innovation in the food packaging industry.
2. Sustainability - The collaboration between Moonvalley and Billerud to reduce plastic waste and CO2 emissions through paper packaging aligns with the sustainability industry's focus on reducing environmental impact.
3. Retail - The introduction of the recyclable paper packaging for Moonvalley protein bars at 7-Elven and Pressbyrån store locations creates an opportunity for retail businesses to promote sustainable packaging options.