Infinix has been named the official smartphone partner of Mobile Legends: Bang Bang (MLBB), bringing high-performance gaming devices and fan engagement initiatives to the esports scene. Partnering with MOONTON Games, Infinix is sponsoring professional MLBB tournaments across Southeast Asia this season, exposing the region to its products and tech-driven solutions.
The sponsorship covers major competitions, including the MLBB Professional League (MPL) in Cambodia, Malaysia, and the Philippines, the MLBB Development League (MDL) in Indonesia, and the MLBB Super League (MSL) in Myanmar.
As part of the partnership, Infinix’s GT series gaming smartphones will be supplied to pro players, with the GT 20 Pro serving as the official tournament device for the first stage of the 2025 season, followed by the GT 30 Pro later in the year after its official release.
Multi-Year Esports Smartphone Deals
Mobile Legends: Bang Bang Unveils a Partnership with Infinix
Trend Themes
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Esports Smartphone Integration — The convergence of gaming technology with mobile devices is facilitating a seamless gaming experience for professional esports athletes.
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Southeast Asia Esports Expansion — The rising prominence of esports tournaments in Southeast Asia opens up opportunities for brand visibility and market penetration for tech companies.
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Game-centric Device Innovation — The development of gaming-specific smartphones is leading to enhanced device performance and user engagement, driving technological advancements in mobile gaming.
Industry Implications
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Mobile Gaming Hardware — The rapid advancement in mobile gaming technology is reshaping device functionalities to accommodate high-performance gaming experiences.
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Esports Management — The growing demand for structured competitive gaming events is creating a new ecosystem for professionals in esports management and sponsorship coordination.
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Consumer Electronics — The competition among smartphone manufacturers to deliver gaming-optimized devices is fuelling innovation in the consumer electronics sector.