Tournament-Branded Mobile Phones

ASUS Debuted a 'Mobile Legends: Bang Bang' ROG Phone

The ROG Phone 6 MLBB M5 special edition is a limited-edition gaming smartphone that features a Mobile Legends: Bang Bang (MLBB) theme and a Yu Zhong Devilcase. It is the official smartphone of the upcoming MLBB M5 World Championship 2023, thanks to a partnership between ASUS Republic of Gamers (ROG) and MOONTON Games, the developer and publisher of MLBB. The phone has a 6.78-inch FHD+ AMOLED display with a 165Hz refresh rate, a Snapdragon 8+ Gen 1 processor, 12GB of RAM, and 256GB of storage. It also comes with an AeroActive Cooler 6 accessory that enhances the cooling performance and gaming experience.

The ROG Phone 6 MLBB M5 special edition is priced at RM2,299 (about US$550) and is available in Malaysia starting from October 12, 2023 through all ROG authorized dealers and online channels such as ASUS eStore, Shopee, and Lazada. The first 500 buyers will also receive 500 MLBB Diamonds in-game. There is no word yet on whether the phone will be released in other markets or regions.

Image Credit: ASUS

Tournament-branded Mobile Phones
The ROG Phone 6 MLBB M5 special edition is a limited-edition gaming smartphone that features a Mobile Legends: Bang Bang (MLBB) theme and a Yu Zhong Devilcase.
Gaming Smartphone with Enhanced Cooling
The phone comes with an AeroActive Cooler 6 accessory that enhances the cooling performance and gaming experience.
Exclusive Smartphone Partnership
ASUS ROG and MOONTON Games have partnered to make the ROG Phone 6 MLBB M5 the official smartphone of the upcoming MLBB M5 World Championship 2023.

Industries Being Reshaped

Mobile Phone Manufacturing
ASUS has introduced a tournament-branded smartphone that appeals to gaming enthusiasts.
Online Gaming
The MLBB M5 World Championship 2023 will showcase the partnership between MOONTON Games and ASUS ROG.
E-commerce
The ROG Phone 6 MLBB M5 special edition can be purchased through various online channels like Shopee and Lazada.
SCORE
4.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 69%
Freshness 20%