Katrina Brewing Co. is bringing the first craft non-alcoholic Mexican beer to the United States with two flavors that are ready to be paired with favorite Mexican dishes. The artisanal non-alcoholic beer company will be debuting the crisp and well-balanced Mexican Lager alongside Lime & Sea Salt, inspired by authentic Mexican cheladas.
This better-for-you beverage is ready to be enjoyed at holiday get-togethers and everyday celebrations and moments in between, especially since the brand stands for tradition, family, friends, celebration and culture.
Katrina Brewing is named after La Catrina, the immortal calavera icon of Día de los Muertos, and the brand tells its story with a female sugar skull on its vibrantly colored cans. Around the Day of the Dead holiday, Katrina will be launching online pre-sales in preparation for Dry January in 2023.
Mexican Non-Alcoholic Craft Brews
Katrina Brewing Co.'s Non-Alcoholic Beer Pairs with Mexican Food
Trend Themes
1. Craft Non-alcoholic Beer - Craft non-alcoholic beer is emerging as a potential trend in the beverage industry, providing consumers with a healthier, low-alcohol option.
2. Mexican-inspired Beverages - Mexican-inspired non-alcoholic beverages are creating a potential opportunity for beverage companies to tap into a niche market.
3. Cultural Branding - Brands that utilize cultural elements in their branding strategies are leveraging the power of cultural identity to connect with consumers.
Industry Implications
1. Beverage Industry - The beverage industry has the opportunity to tap into the growing demand for healthier and unique non-alcoholic options to attract health-conscious consumers.
2. Mexican Food Industry - The Mexican food industry can pair Mexican non-alcoholic craft brews with their dishes, creating new pairing opportunities to attract customers.
3. Marketing Industry - The marketing industry can use cultural elements in branding strategies to build a connection with consumers and create a unique brand image that stands out in the market.