The Merchant Gourmet Veg & Grains pouches are a new range of food products from the UK-b based pulse and grain brand as a series of options perfect for time-poor consumers to try out.
The products include the Mexican-Style Vegetables & Quinoa, Korean-Style Vegetables & Mixed Grains and the Mediterranean-Style Vegetables 7 Giant Couscous. Each of the products are crafted with five different vegetables, are fully plant-based and are a source of fiber. The products are ready to prepare from frozen and can be cooked in just four-minutes for added ease.
Managing Director Richard Peake spoke on the Merchant Gourmet Veg & Grains pouches saying, "We wanted to create a frozen range that makes it easy to inject more plants into your everyday. The grab and cook pouches are for people who love fresh food that is full of flavour, but sometimes lack the time to create healthy, nourishing meals at home."
Frozen Grab-and-Cook Products
Merchant Gourmet Veg & Grains Pouches are Ready in Four-Minutes
Trend Themes
1. Frozen Convenience Foods - The Merchant Gourmet Veg & Grains pouches offer a convenient solution for time-poor consumers to enjoy healthy meals at home.
2. Plant-based Foods - The fully plant-based products provide an option for individuals looking to incorporate more plant-based ingredients into their diet.
3. Quick and Easy Cooking - With a cooking time of just four minutes, these frozen pouches cater to consumers seeking quick and hassle-free meal options.
Industry Implications
1. Frozen Food Industry - The frozen convenience foods trend presents an opportunity for companies in the frozen food industry to innovate and offer more convenient and nutritious options.
2. Plant-based Food Industry - The rise in demand for plant-based foods creates an opportunity for companies in the plant-based food industry to develop more diverse and flavorful options.
3. Food Preparation Appliances Industry - The need for quick and easy cooking aligns with the growing market for food preparation appliances, providing an opportunity for companies to develop innovative appliances that cater to time-poor consumers.