Human-grade snack brand Kitchen Table launched at SuperZoo 2022 with smoked meat snacks for dogs and they aim to change how pet parents nourish their dogs in between meals. Terry Richars, chief executive officer of Pet Nutrition Kitchens, says "We want to position these products as premium snacks and educate pet parents on the advantages of snacks over traditional treats fed to pets."
Proteins are paired with fruits and veggies in these snacks for dogs, which are ready to be enjoyed in varieties like Turkey & Sweet Potato, Chicken & Cranberry and Duck & Mango. These meat strips are made using hickory-smoked meat and they deliver not just protein but also a healthy dose of fat to supply dogs with energy.
Dog-Friendly Smoked Meats
Kitchen Table's Smoked Meat Snacks for Dogs are Premium
Trend Themes
1. Premium Dog Snacks - Companies can explore creating premium snack options for pets as a way to shift pet owners' preferences from traditional treats.
2. Healthy Pet Snacks - Creating pet snacks that offer a healthy dose of protein and fats can be a new disruptive innovation opportunity in the pet food industry.
3. Human-grade Pet Food - Pet owners are looking for human-grade food options for their pets, creating opportunities for companies in the pet food industry to innovate.
Industry Implications
1. Pet Food Industry - Innovation in the pet food industry can lead to new premium snack options and healthier diets for pets.
2. Snack Industry - The snack industry can expand into the pet food market by creating snacks that cater to the nutritional needs of pets.
3. Fruits and Vegetables Industry - The fruits and vegetables industry can collaborate with pet food companies to develop snack options that incorporate these ingredients for pets.