These new Mars Chocolate products have been announced as we head into the holiday season to provide consumers with a richly flavored way to celebrate with friends and family alike.
The products include the Dove Promises Silky Smooth Holiday Brownie Batter and the M&M’s Espresso Dark Chocolate Candies, which are set to hit store shelves starting this month. The M&M’s Espresso Dark Chocolate Candies offer a new coffee-flavored twist on the iconic candies, while the Dove Promises Silky Smooth Holiday Brownie Batter is inspired by sneaking a taste of holiday treats.
Senior Director at Mars Wrigley spoke on the new Mars Chocolate products saying, "At Mars, we like to say we’re consumer obsessed, and that especially rings true during the holiday season as we look forward to delighting our fans with seasonal twists from fan-favorite brands like M&M’s and Dove."
Richly Flavored Holiday Candies
These New Mars Chocolate Products Mark the Season
Trend Themes
1. Holiday Candy Innovation - Introducing new and unique flavors of candies during the holiday season, such as coffee-flavored M&M's and brownie batter Dove Promises, presents opportunities for disrupting the traditionally sweet-dominated market.
2. Seasonal Product Releases - Releasing limited edition holiday-themed versions of popular products allows companies to create buzz, excite customers, and increase sales during the festive season.
3. Customer-centric Approach - Being consumer-obsessed during the holiday season, and creating products that are tailored specifically for them, can lead to increased brand loyalty and positive reputation for companies.
Industry Implications
1. Confectionery - There is a wide opportunity for disruptive innovation within the confectionery industry as the holiday season presents a chance for unique flavors and product designs.
2. Seasonal Retail - Creating seasonal versions of popular products can be an opportunity for disruptive innovations in the retail industry by driving in new consumers with limited edition items.
3. Food and Beverage - Being equipped with a customer-centric mindset and introducing holiday-themed products could lead to driving sales and a higher level of customer satisfaction in the food and beverage industry.