lululemon Studio is a new fitness platform and it connects fitness enthusiasts to content, products and a community whether they are at home or on the go. The new platform is accessible through the lululemon Studio Mirror, app and in-person experiences, and it shares over 10,000 on-demand and live-streamed classes, plus content from fitness and wellness partners.
The hybrid experience for fitness fans of all levels provides access to content from expert partners like AARMY, Y7 Studio, DOGPOUND, FORWARD__Space, Pure Barre, Rumble, AKT and YogaSix, and more.
As an added perk, lululemon Studio members get access to not just discounted classes in-person but also discounts on lululemon products and early access to lululemon events.
Hybrid Fitness Platforms
lululemon Studio Connects Members to In-Person & At-Home Content
Trend Themes
1. Hybrid Fitness Classes - There is an opportunity for fitness companies to offer hybrid experiences through combining in-person and digital platforms to enhance customer experience.
2. On-demand and Live-streamed Classes - Due to consumer demand for more flexible and convenient options for workouts, offering on-demand and live-streamed classes could be a disruptive innovation opportunity for fitness companies.
3. Membership Loyalty Programs - Creating membership loyalty programs that offer discounts on classes and products could be an effective way for fitness companies to incentivize customers to continue using their services and products.
Industry Implications
1. Fitness - There is an opportunity in fitness for hybrid experiences, on-demand and live-streamed classes as well as implementing membership loyalty programs to optimize customer experience and increase customer loyalty.
2. Technology - As the market for fitness technology continues to grow, technology companies who offer platforms for on-demand and live-streamed class content, and create innovative fitness devices to enhance at-home workouts could gain a competitive advantage.
3. Retail - Retail companies who offer fitness products that are complementary to at-home workouts could jump on the trend of hybrid fitness experiences and offer bundled packages with fitness partner classes, as well as offer discounts and early access to exclusive events for members of loyalty programs.