Paris Baguette, an international bakery chain headquartered in South Korea, has entered into a collaborative agreement with the Los Angeles Football Club, a professional soccer team based in the United States. This alliance represents the initial venture of its kind for a Korean food enterprise with an American sports organization. It builds on the bakery's previous sponsorships of European football clubs.
As part of this partnership, Paris Baguette will debut bakery products and special merchandise, inspired by the sensibilities of the Los Angeles Football Club. These will begin hitting shelves in 2026. The collaboration also intends to facilitate promotional activities, such as opportunities for fans to interact with professional athletes and receive complimentary game tickets.