The L.O.L. Surprise! 2023 collection for autumn and winter introduces L.O.L Surprise! Tweens Surprise Swap as a new play concept and unboxing experience. There are four all-new Tweens characters for kids to collect, each of which sports two looks and a swappable head. Without having to change outfits, kids can quickly create a new look by popping on a different mini styling head.
Curls-2-Crimps Cora is one character that sports a peal and tink hairstyle and a long platinum blonde look for a completely different vibe. With plenty of surprises to unbox, this fashion doll offers endless styling opportunities even before mixing and matching with others in the range.
Based on the same concept, the Swap range also introduces L.O.L Surprise! Tweens Surprise Swap Mini Styling Heads and L.O.L. Surprise! Surprise Swap Tots.
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Trend Themes
1. Play Concept - L.O.L Surprise! Tweens Surprise Swap introduces a new play concept and unboxing experience with its 2-in-1 fashion dolls.
2. Swappable Styling - The Tweens collection offers dolls with swappable heads, allowing kids to quickly create a new look without having to change outfits.
3. Endless Styling Opportunities - With multiple characters and surprises to unbox, the L.O.L Surprise! Tweens Surprise Swap fashion dolls offer endless styling opportunities for kids.
Industry Implications
1. Toy Industry - The introduction of L.O.L Surprise! Tweens Surprise Swap brings a new play concept to the toy industry, offering unique unboxing experiences and innovative features.
2. Fashion Industry - The 2-in-1 fashion dolls in the Tweens collection disrupt the fashion industry by offering swappable styling options and creative mix-and-match opportunities.
3. Collectibles Market - L.O.L Surprise! Tweens Surprise Swap taps into the collectibles market with its multiple characters and surprises, creating a new trend in collectible fashion dolls.