The LEGO Snow Throw is a first-of-its-kind transatlantic, interactive game that transforms storefront windows into digital snowball machines. For the holiday season, people who pass by the 5th Avenue LEGO store in New York City and the LEGO Leicester Square store in London will have the chance to hurl virtual snowballs at the opposite store. This contest pits one store against the other and ultimately, the one that throws the most digitized LEGO snowballs at the other will come out on top.
This interactive experience officially kicked off with New Yorker Eva Chen and her children in NYC and Millie Mackintosh and her family in London. Whether or not it snows, both locations offer a chance for families to play and participate in magical fun.
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Trend Themes
1. Interactive Storefront Experiences - The LEGO Snow Throw is an example of an interactive storefront experience that engages passersby in a unique way.
2. Transatlantic Competitions - The LEGO Snow Throw introduces a new trend of transatlantic competitions, where participants in different locations can compete against each other.
3. Virtual Games in Physical Spaces - The LEGO Snow Throw showcases the trend of bringing virtual games into physical spaces, creating a more immersive and engaging experience for customers.
Industry Implications
1. Retail - The interactive storefront experience of The LEGO Snow Throw demonstrates a potential disruptive innovation opportunity for the retail industry by offering unique, interactive ways to engage customers.
2. Tourism and Entertainment - The transatlantic competitions of The LEGO Snow Throw present a disruptive innovation opportunity for the tourism and entertainment industry by creating cross-border interactive experiences for tourists and families.
3. Gaming and Technology - The integration of virtual games into physical spaces, as seen in The LEGO Snow Throw, suggests a disruptive innovation opportunity for the gaming and technology industry to create more immersive and interactive experiences.