The KFC Lunch Box is being launched as a satisfying, low-cost option for patrons to pick up that's perfect for lunchtime enjoyment without breaking the bank. The meal deal includes two of the brand's Original Recipe Tenders along with an individual serving of Popcorn Chicken, an individual serving of fries and a dipping sauce. The meal deal is priced at $5.49 to make it a cost-effective option for patrons to choose, while also providing ample food to satiate even big hunger.
The KFC Lunch Box is available now at participating locations in Canada, but will only be around through February 12, 2023 to enjoy. The meal deal is part of a larger number of lower cost menu items being launched by QSR brands to help consumers combat against record-high inflation.
Lunch-Sized QSR Meal Deals
The KFC Lunch Box is Available at Participating Locations in Canada
Trend Themes
1. Lunchtime Meal Deals - Quick Service Restaurants (QSRs) are offering more low-cost meal options to attract budget-conscious consumers during lunch hours.
2. Menu Item Innovations - QSR brands are launching new menu items with lower price points and smaller portions to help consumers combat inflation and remain profitable.
3. Limited Time Offers - Brands are introducing time-sensitive meal deals and promotions to create urgency for consumers and increase store traffic.
Industry Implications
1. Fast Food Restaurants - QSR chains are creating cost-effective meal bundles and scaled-back menu items to compete in the crowded fast-food sector.
2. Food Service and Hospitality - Attracting frugal consumers by offering value-priced meal deals and promotions is becoming increasingly important in the highly competitive food service industry.
3. Advertising and Marketing - Brands are relying on creative ad campaigns and limited-time offers to build excitement and drive traffic to their restaurants, especially during slower times of day.