Ahead of the delayed Tokyo 2020 Olympics, Apple Watch wearers can now pick up an International Collection Sport Loop to bear the colors of their favorite country. The new set of sport bands, which come in both 40mm and 44mm variants, are themed versions of Apple's classic Sport Loop. The International Collection Sport Loops have a double-layer nylon weave that is water-resistant, breathable, and secure. Additionally, the hook-and-loop fastener on the back makes on-the-go adjustments effortless.
The International Collection Sport Loops come in the colors of 22 countries from around the world. The list includes Australia, Belgium, South Africa, the USA, Canada, Great Britain, and many more. In addition, each country represented by the International Collection Sport Loops comes with a custom downloadable watch face to complete the look.
Celebratory Smartwatch Bands
Apple's International Collection Sport Loops Celebrate the Olympics
Trend Themes
1. Celebratory Smartwatch Bands - The trend of creating sport loop smartwatch bands in the colors of countries for international events.
2. Personalized Wearable Accessories - The trend of offering customizable and themed wearable accessories to consumers.
3. Global Event Themed Merchandise - The trend of creating merchandise specifically themed for international events and global celebrations.
Industry Implications
1. Wearable Technology - The wearable technology industry can offer personalized and themed accessories to consumers.
2. Sports Merchandise - The sports merchandise industry can create event-themed merchandise for international events such as the Olympics.
3. Fashion Accessories - Fashion accessories industry can benefit from partnering up with international events and offering custom-made themed accessories.