Fujifilm unveils its new line of instant cameras highlighted by the Instax SQ40, which is a camera that is inspired by the brand's Mini 40. The new feature is led by a larger square film format and instead of the shining plastic square, it is wrapped in a faux black leather detailed with silver accents as the contrasting touch.
Another feature is that the lens is retractable and also features three modes starting with the fully retracted position that is 'off.' This makes the camera flat and closes the cap, when it is on, it extends and the lens cap opens. Finally, the macro mode allows for selfies as it is able to shoot between 11.8 and 19.7 inches.
Retro Instant Polaroid Cameras
Fujifilm's Brand New Instax SQ40 Has a Large Square Film
Trend Themes
1. Instant Camera Revival - The release of Fujifilm's new Instax SQ40 instant camera demonstrates a growing trend of bringing back retro-inspired instant cameras with modern features.
2. Larger Film Formats - Fujifilm's Instax SQ40 introduces a larger square film format, indicating a trend towards offering more variety and creative options for instant photography enthusiasts.
3. Retractable Lens Technology - The retractable lens feature on Fujifilm's Instax SQ40 opens up possibilities for compact and convenient instant cameras, creating opportunities for further innovation in this area.
Industry Implications
1. Photography Equipment - The introduction of new instant cameras like Fujifilm's Instax SQ40 presents disruptive innovation opportunities within the photography equipment industry.
2. Consumer Electronics - The resurgence of instant cameras and the incorporation of modern features, such as larger film formats, opens up avenues for disruptive innovation in the consumer electronics industry.
3. Fashion Accessories - The faux black leather and silver accents on Fujifilm's Instax SQ40 demonstrate potential disruptive innovation opportunities within the fashion accessories industry, bridging the gap between technology and style.