Instagram has confirmed it will test a new feature that lets artists send messages to all of their followers. Creators will be able to share text, video, voice notes, or photo updates with followers via broadcast channels, who will then be able to respond depending on the channel’s settings. When a message is sent, followers are prompted to join the creator's channel. If they accept, they will then get alerts whenever there are new posts.
A channel will appear alongside other message threads after it has been added to their inbox. Instagram has plans to add new features for Broadcast Channels in the near future. With a few American creators testing the feature, the mobile-only functionality will be evaluated before being expanded to accommodate more accounts.
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Trend Themes
1. Creator-focused Messaging - Instagram is testing a new messaging feature that will allow creators to send messages to all their followers, creating a communication channel between them.
2. Broadcast Channels - Broadcast channels in the new feature allow creators to send updates through text, video, voice notes, or photo updates, that their followers can respond to depending on the channel's settings.
3. Mobile-only Functionality - The mobile-only functionality of the feature will create an easy and accessible way for followers to stay up to date with their favorite creators.
Industry Implications
1. Social Media - The feature will benefit creators by giving them an easier way to communicate with their followers and keep them engaged on the social media platform.
2. Tech - Developing new features for Broadcast Channels opens up innovation opportunities in tech for creating new messaging and communication tools that cater to creators.
3. Influencer Marketing - The ability to send messages to all their followers will offer influential brands and their ambassadors new avenues to promote and sell products.