Instacart Carts are a new range of curated shopping lists for consumers to browse and purchase at their leisure when looking for inspiration for an event and more.
The shopping lists contain items all themed around specific events like Game Day or even Self Care Sunday to help shoppers quickly locate items to get ready for an event or treat themselves. Shoppers can also browse through curated shopping lists by their favorite celebrities with Lizzo being one of the first public figures to be featured.
Instacart Carts are great for offering inspiration, but also tap into the number of users simply browsing to encourage them to make a purchase. The various Carts shopping lists are expected to be updated and expanded on a regular basis.
Curated Grocery Delivery Lists
Instacart Carts Offer Themed Shopping Lists Packed with Items
Trend Themes
1. Themed Grocery Shopping - Grocery delivery services can create themed shopping lists catering to specific events or needs, encouraging users to make quick and easy purchases.
2. Curated Shopping Lists - The trend of curated shopping lists can be expanded to include more themes or categories, providing an easy and personalized shopping experience for consumers.
3. Celebrity Endorsements - Collaborating with famous personalities for curated shopping lists adds a unique and attractive marketing approach that can be replicated by various industries.
Industry Implications
1. E-commerce - Online retailers can create curated shopping lists to offer more personalized and convenient options that cater to specific needs of shoppers, encouraging loyalty and repeat purchases.
2. Food and Beverage - Grocery stores and delivery services can leverage themed shopping lists to increase sales of event-specific items and promote the purchase of related products in the same category.
3. Social Media - Social media platforms can collaborate with brands and celebrities to create themed shopping lists, leveraging their influence to promote specific products and drive sales.