The Tiny Digital Factory has partnered with luxury sports car brand Aston Martin on a blockchain game called Infinite Drive Racing. The Tiny Digital Factory will launch a limited edition range of "digital diecast" Aston Martin non-fungible tokens (NFTs) on the Polygon blockchain that can be bought and raced in the game. The first wave of 3,000 Aston Martin NFT cars will be available on the marketplace Magic Eden on 18 December.
A whitelist of players will be able to buy the collection on the first day, with general sales opening on 19 December. The virtual Aston Martin NFT owners can take the cars into the closed alpha of the Infinite Drive metaverse on iOS and Android. The full game will be free-to-play on iOS and Android in early 2023.
Luxury Car Blockchain Games
Infinite Drive Racing is a Blockchain Game with Aston Martin Backing
Trend Themes
1. Digital Collectibles - There is a growing trend of luxury brands partnering with blockchain gaming companies to create digital collectibles that can be bought and sold on the blockchain.
2. Blockchain Gaming - Blockchain gaming is increasingly being used as a mechanism for luxury brands to connect with their customers in a more interactive and engaging way.
3. Metaverse Integration - As blockchain gaming becomes more popular, there is an opportunity for brands to integrate with metaverses and create fully immersive digital experiences for their customers.
Industry Implications
1. Luxury Automotive - Luxury automotive companies such as Aston Martin are partnering with blockchain gaming companies to create new revenue streams and strengthen customer engagement.
2. Blockchain Technology - The blockchain industry is benefiting from the growing interest in blockchain gaming, as more companies look to use the technology to create new digital experiences and revenue streams.
3. Mobile Gaming - Mobile gaming companies are uniquely positioned to benefit from the growing interest in blockchain gaming, as these games are easily accessible on smartphones and other mobile devices.