Rampur Distillery, located in the northern Indian state of Uttar Pradesh state, has been developing high-quality Indian whiskeys since before the country gained independence, and the company is now looking to further its reputation with the launch of a delicious new single-malt offering that is aged in wine barrels.
The Asava whiskey is matured in American bourbon barrels before being perfected and finished in Indian Cabernet Sauvignon wine barrels. This unique process causes the whiskey to have the fruity notes that are Rampur's signature. However, this delectable Indian whiskey also offers subtle notes of spices and tobacco that is balanced out with a honey-reminiscent sweetness and creamy notes of vanilla, not to mention the recognizable dryness of Indian Cabernet Sauvignon wine.
By combining American and Indian materials and tastes, Rampur Distillery has managed to create a truly unique and delectable single malt that will appeal to both wine connoisseurs and whiskey enthusiasts alike.
Wine Barrel-Finished Whiskeys
This Indian Whiskey is Finished In Cabernet Sauvignon Barrels
Trend Themes
1. Wine Barrel-finished Spirits - Rampur's innovative use of wine barrels to age and finish their whiskey creates opportunities for other spirit brands to experiment with different types of wine barrels for aging their spirits.
2. Fusion of International Flavors - Rampur's use of American bourbon and Indian Cabernet Sauvignon in their whiskey production presents opportunities for other distilleries to experiment with fusion of international flavors in their spirits.
3. Premium Indian Whiskey - Rampur's focus on high-quality Indian whiskey opens up opportunities for other Indian distilleries to enter the premium whiskey market with innovative and unique offerings.
Industry Implications
1. Whiskey and Spirits - The trend of using wine barrels for finishing spirits and experimenting with fusion of international flavors presents disruptive innovation opportunities for the whiskey and spirits industry.
2. Wine - As Rampur uses wine barrels for aging and finishing their whiskey, this trend creates opportunities for wine producers to explore partnerships with spirit brands for wine barrel-aging collaborations.
3. Indian Distilleries - Rampur's focus on high-quality Indian whiskey creates opportunities for other Indian distilleries to innovate in the premium whiskey market and showcase their own unique and flavorful offerings.