illycaffè is here to help you beat the summer heat and stay caffeinated while you do it with its new illy Cold Brew Coffee.
illy Cold Brew Coffee is made with a blend of 100% Arabica coffee cold brewed for an impressive 12 hours. The cold brew is then packaged in ready-to-drink slim cans for easy transport on the go. As Jack Edwards, President of illy caffè North America, explains, "The expansion of our illy Cold Brew drinks positions illy to meet coffee lovers’ on-going appetite for super premium cold coffee preparations."
Best of all, the coffees come in two rich varieties. The new illy Cold Brew Cappuccino has a balanced flavor profile with milk and hints of cocoa, while the illy Cold Brew Latte Macchiato features the creamy addition of milk and notes of caramel.
Ready-to-Drink Cold Brew Cappuccinos
illycaffè Has Two New Illy Cold Brew Coffee Options
Trend Themes
1. Ready-to-drink Cold Brew - Opportunity for companies to develop new innovative products by leveraging the convenience trend of cold coffee on the go.
2. Slim Can Packaging - Opportunity for companies to explore convenient, on-the-go packaging solutions similar to illycaffè's ready-to-drink slim cans for cold brew coffee.
3. Premium Cold Coffee Blends - Opportunity for companies to differentiate themselves by offering premium, curated, blended coffee options with balanced flavor profiles and unique notes.
Industry Implications
1. Coffee - The coffee industry can leverage the cold brew trend to explore innovative and convenient packaging solutions as well as create unique, premium blends.
2. Packaging - The packaging industry can explore the use of slim can packaging for on-the-go beverages.
3. Food and Beverage - The food and beverage industry can capitalize on the convenience of on-the-go cold coffee by developing new innovative products in this category.