These Mars Iced Coffee by Victor Allen’s drinks are being launched by Trilliant in collaboration with Mars Wrigley to provide consumers with a dessert-like way to boost their energy levels.
The drinks are crafted with coffee, sugar and real cream, which give way to a candy bar-inspired flavor that comes in two options to choose from including Twix and Snickers. The drinks are being launched into the US market where shoppers will be able to pick them up in 13.7-ounce bottles, which have 220-calories in each.
Senior Marketing Director at Mars Wrigley Martin Terwilliger commented on the new Mars Iced Coffee by Victor Allen’s drinks saying, "Mars is delighted to team up with Victor Allen’s to provide consumers with a whole new way to enjoy the beloved flavours of Snickers and Twix, in an entirely new format."
Candy Bar Coffee Beverages
These Mars Iced Coffee by Victor Allen’s Drinks Come in Two Varieties
Trend Themes
1. Candy Bar-inspired Drinks - There is an opportunity for beverage companies to create candy bar-inspired drinks that can satisfy consumers' sweet cravings while giving them an energy boost.
2. Collaboration Between Different Industries - There is an opportunity for businesses in the food and beverage industry to collaborate with companies in the confectionery industry and create new and innovative products that appeal to consumers.
3. Indulgent, Sweetened Beverages - There is an opportunity for beverage companies to create indulgent, sweetened beverages that cater to consumers who prefer sweeter drinks over plain coffee or tea.
Industry Implications
1. Food and Beverage - There is an opportunity for companies in the food and beverage industry to collaborate and create innovative products that can appeal to consumers' tastes and preferences.
2. Confectionery - There is an opportunity for companies in the confectionery industry to expand their market and collaborate with beverage companies to create new products.
3. Energy Drinks - There is an opportunity for energy drink companies to create sweet and indulgent drinks that provide consumers with a boost of energy and satisfy their sweet cravings.