Califa Farms, an emerging plant-based drink brand, has announced the launch of 'Iced Café Mixers,' an all new vegan creamer formulated specifically for iced coffee and cold coffee beverages.
Up until now, Califa Farms has only made products for hot coffee, making the new creamer line an exciting development for the boutique brand -- one that also reflects Califa Farms steady growth in the American market. To start, Iced Café Mixers will be offered in two varieties: Caramel Crème and Vanilla Sweet Crème. According to the company, the addition of the new creamers was, in part, a move that intended to help the label reach younger audiences.
"Gen Z and millennials drink iced coffee throughout the day and all year round, and we saw an opportunity to develop a groundbreaking product to better meet their needs," said Suzanne Ginestro, chief marketing officer at Califia Farms in a recent press release.
Plant-Based Iced Coffee Creamers
Califa Farms Debuts New Dairy-free 'Iced Café Mixers'
Trend Themes
1. Plant-based Coffee Beverages - The growing trend towards plant-based diets and alternative milks presents an opportunity for the development of innovative dairy-free coffee creamers like Califa Farms' Iced Café Mixers.
2. Cold Brew Coffee - As cold coffee beverages continue to gain popularity, the demand for specialty vegan creamers will continue to increase, creating new opportunities for plant-based drink brands like Califa Farms.
3. Targeting Younger Audiences - Companies can follow Califia Farms' example by developing products that cater to younger consumers' tastes and preferences, such as vegan, iced coffee creamers.
Industry Implications
1. Plant-based Foods - The plant-based food industry has the potential to disrupt the dairy industry as consumers increasingly seek out plant-based alternatives to traditional dairy products.
2. Coffee and Tea - As specialty coffee and tea shops continue to grow in popularity, there is an increasing demand for unique and flavorful vegan creamers that cater to customers' tastes and dietary preferences.
3. Beverage Packaging - The trend towards plant-based and eco-friendly products presents an opportunity for companies to develop sustainable and visually appealing packaging for innovative dairy-free coffee creamers like Califa Farms' Iced Café Mixers.