28 is a hyper-personalized wellness application for women. Described as a "game-changer" and a "first-of-its-kind," the application aims to empower women in their day-to-day lives. 28 harnesses cutting-edge technology to tailor the experience to each user's natural cycle. From promoting self-discovery to breaking down stigma and misinformation, 28 seeks to have a positive and generative impact on its users and to enable women to "workout with [their] cycle, not against it."
The mobile application is both empowering and educational. Individuals can access various services in the hyper-personalized wellness application, including "world-class, customized streaming workouts, nutrition profiles designed for hormone health, and science-based insights into the user’s relationships, lifestyle and work, tailored to their current emotional state."
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Trend Themes
1. Hyper-personalized Wellness Apps - 28 is a first-of-its-kind, hyper-personalized wellness application that tailors the user experience to their natural cycle, disrupting traditional wellness approaches.
2. Cycle-synced Fitness - 28 allows users to work out with their cycle, not against it, creating potential opportunities for disruptive innovations in fitness and health industries alike.
3. Hormone Health Education - 28 provides science-based insights into the user’s hormone health, promoting self-discovery and breaking down stigma and misinformation, which may disrupt the education and wellness industries.
Industry Implications
1. Health & Fitness - 28's cycle-synced model may provide disruptive innovation opportunities for the fitness industry, specifically in the areas of personalization and tailored experiences.
2. Wellness Education - 28's unique approach to hormone health education has the potential to positively disrupt the wellness education industry by providing scientific insights to users.
3. Women's Health & Wellness - The creation of 28, a hyper-personalized wellness app specifically designed for women, has the potential to disrupt the women's health and wellness industry by providing tailored and educational experiences to users.