Hydrow, the at-home rowing company founded in 2019, debuted a new version of its original rowing device titled the 'Hydrow Wave.' The Wave is the company's second-generation rower, and it has been redesigned with a smaller frame that boasts the same level of workout. The original Hydrow rose to popularity during the pandemic for its comprehensive workout solution. With only one workout, the Hydrow enables exercisers to activate 86% of their muscles.
The Wave offers this same level of workout but in a 27-inch by 30-inch case, which is approximately 30 percent smaller than the original Hydrow. This shrunken size was achieved by reducing the screen size in addition to the size of the frame. One notable result of the shrunken size is the shipping cost of the device. Now that the Wave is smaller it qualifies for standard shipping through companies like UPS, allowing Hydrow to pass savings onto customers rather than paying for its own first-party shipping system.
The Hydrow Wave retails for $1,495 USD, while the original Hydrow retailed for $2,495 USD.
Affordable Rowing Machines
Hydrow Debuted the 'Wave' At-Home Rower with a Smaller Build Size
Trend Themes
1. Smaller At-home Fitness Equipment - The trend of creating smaller at-home fitness equipment, like the Hydrow Wave, provides a disruptive innovation opportunity for fitness equipment manufacturers to appeal to customers with limited space.
2. Affordable Home Workouts - The popularity of comprehensive home workout solutions like the original Hydrow and the new, more affordable Hydrow Wave, presents a disruptive innovation opportunity for fitness companies to create high-quality, cost-effective fitness solutions for consumers.
3. Reduced Shipping Costs - As seen with the Hydrow Wave, smaller fitness equipment sizes that can be shipped through standard shipping services represent a disruptive innovation opportunity for fitness companies to cut down on first-party shipping costs and pass on savings to customers.
Industry Implications
1. Fitness Equipment Manufacturing - The emergence of smaller at-home fitness equipment, like the Hydrow Wave, provides a disruptive innovation opportunity for fitness equipment manufacturers to appeal to customers with space constraints and create more compact products accordingly.
2. Health and Wellness - The trend towards affordable comprehensive home workout solutions like the original Hydrow and the new, more affordable Hydrow Wave represents a disruptive innovation opportunity for companies in the health and wellness space to create high-quality, cost-effective fitness solutions.
3. Shipping and Logistics - The emergence of smaller fitness equipment sizes that can be shipped through standard shipping services, as seen with the Hydrow Wave, represents a disruptive innovation opportunity for shipping and logistics companies to streamline and scale their operations for fitness equipment manufacturers.