German automotive manufacturer Audi has partnered with auto tech startup Holoride to deliver an in-car VR-powered entertainment system for passengers, which will be featured in a select handful of Audi vehicles starting this June. The new experience was showcased at SXSW in Austin, Texas.
Holoride's innovative technology blends virtual reality content with real-life driving movments, resulting in an immersive driving experience that is unlike anything else on the market. In fact, Holoride has even created an entirely new media category called 'Elastic Content' to accommodate for the new hybrid technology.
When in a Holoride-equipped vehicle, backseat passengers will be able to wear virtual reality glasses, turning a mundane ride into an immersive mixed reality experience featuring games, movies, and other interactive content.
VR-Powered In-Car Entertainment
Audi and Holoride Launch New VR Experience for Car Passengers
Trend Themes
1. Vr-powered In-car Entertainment Systems - The rise of VR-powered in-car entertainment systems can provide opportunities to enhance user experience during commutes and long drives.
2. Elastic Content - The emergence of 'Elastic Content', which blends virtual reality and real-life driving movements, creates opportunities for immersive and interactive media experiences.
3. Mixed Reality Entertainment - The integration of mixed reality entertainment in vehicles can be a disruptive innovation, catering to the growing demand for unique and personalized entertainment experiences.
Industry Implications
1. Automotive Industry - The automotive industry can leverage VR-powered in-car entertainment systems as a unique selling point to enhance safety and comfort for passengers during long trips.
2. Virtual Reality Industry - The virtual reality industry can benefit from collaborating with auto tech startups to expand their reach beyond gaming and entertainment, to include travel experiences.
3. Movie and Gaming Industry - The movie and gaming industry can partner with auto tech startups to create mixed reality experiences for entertainment, providing a new platform for movie and video game releases.