Hermès has presented its new Home collection during this year's Milan Design Week. The luxury fashion house turned Milan's La Pelota into an immersive space where visitors fully embrace materiality and tactility.
The exhibit features a series of large-scale box-like structures visitors are welcomed to enter. The boxes are covered with rich textiles that create an eclectic feel. The collection demonstrates the 'know-how' - the line is all about understanding the creative and development process of working with textiles, leathers, metals, and stones.
The new collection is made of raw and natural materials and has a distinct linear and geometric aesthetic. Among the numerous new pieces is the Sillage d'Hermès - an oversized seat with rich cushioning and a wooden frame designed by Studio Mumbai for Hermès.
Enticing Furniture Displays
Hermès New Home Collection is Tactile, Eclectic and Highly Alluring
Trend Themes
1. Tactile Home Decor - The popularity of Hermès' new Home collection demonstrates a trend towards incorporating rich, textured materials in home decor.
2. Immersive Design Spaces - Hermès' Milan exhibit showcases the growing trend for immersive, experiential design spaces that fully engage the senses and offer more than just a display of products.
3. Raw and Natural Aesthetic - The use of raw and natural materials in Hermès' new Home collection illustrates a trend towards sustainability and a desire for products that feel authentic and connected to the natural world.
Industry Implications
1. Luxury Home Decor - The success of Hermès' new Home collection highlights opportunities for luxury home decor retailers to offer high-end, tactually-engaging pieces made from natural, sustainable materials.
2. Experiential Retail - Retailers can draw inspiration from Hermès' immersive exhibit to design retail spaces that offer customers a unique and memorable experience beyond traditional product displays.
3. Sustainable Manufacturing - The trend towards raw and natural materials in home decor underscores the need for sustainable manufacturing processes that prioritize eco-friendly sourcing and production methods.