Hello Soju will be debuting at Coachella 2023, treating festival-goers to premium soju seltzer in vibrant flavors like Watermelon, Peach, Green Grape, Lemon Yuzu, Lychee and Asian Pear. Throughout history, soju was reserved for royalty and now, it's ready for the average adult to appreciate.
Hard seltzers have become increasingly pervasive in recent years, with their popularity skyrocketing due to their low-calorie count, refreshing flavor and convenience. The rise in hard seltzers has been fueled by younger generations seeking healthier, lighter and more refreshing alcoholic beverages. Over the last few years, consumers have sipped many kinds of hard seltzers with different bases and this soju-based option stands out as a unique choice.
While the premium soju brand's seltzer comes in at 7% in ABV, the spirit will be in the 40% ABV range.
Canned Soju Seltzers
Hello Soju is a Conveniently Canned Premium Soju Beverage
Trend Themes
1. Premium Soju Seltzers - Hello Soju's canned premium soju seltzers in unique flavors show the potential for a niche market in the hard seltzer industry.
2. Health-conscious Alcoholic Beverages - The rise of hard seltzers and now soju seltzers reveal the opportunity for alcoholic beverages that prioritize low calorie-counts and refreshing flavors with potential for innovation in ingredient sourcing.
3. Canned Alcoholic Beverages for Events - Canned soju seltzers like Hello Soju's debut at Coachella reveals a new opportunity for alcoholic beverage brands to create convenient and easy-to-dispose canned options for larger events.
Industry Implications
1. Alcohol Beverage Industry - The emergence of premium soju seltzers presents an opportunity for the industry to diversify its offerings and cater to health-conscious consumers.
2. Event Planning Industry - Canned alcoholic beverages like Hello Soju's seltzers show potential for event planners in finding more sustainable and convenient options for large events.
3. Packaging Industry - As more alcoholic beverages move towards canned options with increasing popularity, innovations in sustainable packaging can present a valuable opportunity for investment and growth.