The Happi Easter Egg Bars have been launched by the oat milk chocolate brand to offer consumers in the UK with a plant-based way to celebrate the springtime holiday in a decidedly flavorful way.
The bars come in three varieties to choose from including Plain Milk, White Raspberry and Salted Honeycomb, which are all characterized by their plant-based recipes. The bars are also reported by the brand to have 35% less sugar than other comparable options on the market to make them a great all-around alternative for consumers to pick up for springtime celebrations.
Founder Gavin Cox commented on the new Happi Easter Egg Bars saying, "We are really excited to launch our new Easter Egg bars, as we know there is demand for great quality and eco-friendly choices at this time of year. The new Easter Egg bars are packaged in 100% recyclable materials and create much less waste than standard eggs."
Easter Egg-Inspired Chocolate Bars
Happi Easter Egg Bars are Crafted with Oat Milk
Trend Themes
1. Oat Milk Chocolate - There is a trend towards using oat milk as a plant-based alternative to traditional dairy milk in chocolate products, creating opportunities for brands to differentiate and target health-conscious consumers.
2. Reduced Sugar Chocolate - Brands are innovating with reduced sugar recipes to appeal to health-conscious consumers who want to enjoy sweet treats in moderation, leading to opportunities for new product development and marketing strategies.
3. Eco-friendly Packaging - As consumers become more environmentally conscious, there is a trend towards using recyclable materials for packaging, presenting opportunities for companies to differentiate and appeal to eco-conscious consumers.
Industry Implications
1. Confectionery - The confectionery industry can leverage the trend towards oat milk and reduced sugar to create new product lines that cater to health-conscious consumers and differentiate from traditional chocolate products.
2. Plant-based Foods - The plant-based foods industry can capitalize on the trend towards oat milk chocolate as a healthier and more sustainable alternative to traditional dairy-based chocolate products.
3. Sustainable Packaging - The sustainable packaging industry can cater to the increased demand for eco-friendly packaging materials, providing innovative solutions that meet the needs of brands across various industries and help them differentiate from competitors.