I Am Proud is well-known for its Skin Proud Brand and now it is venturing into hair care with the launch of an all-new brand called Hair Proud. There's something for every hair type from this new brand and its offerings are divided up into four categories: Revive & Repair, Hydrate & Nourish, Smooth & Shine and Everyday Care.
Within Hair Proud's product range, there are solutions like pre-shampoo treatments in the form of hair masks, as well as leave-in scalp and hair moisturizers to revive dull, dry strands.
Hair Proud taps into the "skinification" of hair care, which involves the creation of hair care with skin-caring active ingredients to ultimately support the scalp and as a result, a healthier head of hair.
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
Trend Themes
1. Skinification of Hair Care - The trend of infusing hair care products with skin-caring active ingredients to support scalp health and healthy hair growth.
2. Pre-shampoo Treatments - The trend of offering hair masks and leave-in scalp and hair moisturizers as solutions for dull, dry hair before shampooing.
3. Categorization in Hair Care - The trend of dividing hair care products into categories like Revive & Repair, Hydrate & Nourish, Smooth & Shine, and Everyday Care.
Industry Implications
1. Beauty and Personal Care - Opportunities for expanding product lines to include hair care with skin-caring active ingredients and categorization of products for consumers in the beauty and personal care sector.
2. Healthcare - Innovations in hair care inspired by skin-caring ingredients may lead to advancements in scalp health and ultimately promote the healthcare industry.
3. Retail - Opportunities for retail companies to provide a variety of hair care solutions and skincare-based hair care offerings by capitalizing on the trend of hair care with skin-caring ingredients.