Flexible Lifestyle Dining Menus

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gusto! Adders and Snacks Respond to Consumer Preferences

The gusto! Adders and Snacks have been added to the fast-casual brand's menu as a series of options that respond to the changing lifestyle of today's consumer who's increasingly shifting towards flexibility in their eating habits.

The new menu additions start off with Adders, which will allow customers to customize their favorite bowls and wraps as a nod to the popularity of personalization, and includes such options as avocado slices, fresh cheese and more. The Snacks range, on the other hand, features four items targeted towards post-workout fueling and afternoon snacking occasions, and includes the Protein Pack, Anytime Bowl, Hummus + Flatbread and the Queso + Flatbread.

Founder and CEO Nate Hybl spoke on the gusto! Adders and Snacks saying, "From the beginning, we’ve believed our guests shouldn’t have to choose between real, fresh ingredients and incredible flavor. Every gusto on our menu is intentionally designed to deliver both. With our new Adders menu, we’re giving guests the freedom to make those signature flavors their own for the very first time. And with Snacks, we’re creating even more ways to enjoy gusto! throughout the day."

Trend Themes

  1. Modular Meal Customization — Fast-casual menus built around add-ons and mix-ins create new potential for premium personalization, data-informed flavor development, and more flexible guest spending.
  2. All-day Snack Dining — Smaller menu formats designed for afternoon, post-workout, and between-meal occasions expand restaurant relevance beyond traditional lunch and dinner traffic.
  3. Lifestyle-driven Fresh Food — Fresh, protein-forward, and convenience-oriented offerings reflect a shift toward dining experiences that fit wellness routines, hybrid schedules, and individualized eating patterns.

Industry Implications

  1. Fast-casual Restaurants — Brands in this space can differentiate through customizable menu architecture that balances operational simplicity with consumer demand for freshness and choice.
  2. Functional Snacks — Post-workout and anytime snack products are increasingly positioned as meal-adjacent solutions that blend convenience, nutrition, and flavor variety.
  3. Foodservice Technology — Ordering platforms and menu intelligence tools gain relevance as restaurants introduce configurable items that require smoother personalization, upselling, and preference tracking.

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