As Mother's Day approaches, Grubhub is gearing up for its second busiest holiday for food delivery orders. In 2022, the company delivered hundreds of thousands of meals to mothers across the nation, witnessing a nearly 25% increase in breakfast orders on Mother's Day compared to other Sundays. Moreover, cake orders rose by almost 30% and candy orders by 17%, indicating a preference for sweet treats among moms.
To celebrate this special day, Grubhub is offering a promotion for Grubhub+ members who unlocked their membership through Amazon Prime. From May 1 to May 14, these members can enjoy a 25% discount on orders of $20 or more using the code MAMA25, valid for one-time use only. Diners who haven't signed up for Grubhub+ can unlock a free year of membership by visiting amazon.com/grubhub. Non-Grubhub+ diners can also share their love by gifting mothers their favorite meal and adding a personal touch with a customized digital gift card available online.
Mother's Day Food Promos
Grubhub and Amazon Prime introduce Mother’s Day promo
Trend Themes
1. Food Delivery Orders on Mother's Day - Opportunities for food delivery apps to offer discounts and promotions for Mother's Day, leading to increased business during the holiday.
2. Preference for Sweet Treats Among Moms - Opportunities for companies to offer Mother's Day specials featuring sweet treats like cake and candy, as they are popular choices for gift-giving on the holiday.
3. Grubhub+ and Amazon Prime Partnership - Opportunities for partnerships between food delivery and e-commerce companies, such as the Grubhub+ and Amazon Prime exclusive offer for Mother's Day.
Industry Implications
1. Food Delivery - Food delivery companies can offer promotions and discounts for Mother's Day, leading to increased business during the holiday season and potential repeat business in the future.
2. Bakery - Bakeries can capitalize on the popularity of sweet treats for Mother's Day and offer special promotions and deals on cakes and other desserts.
3. E-commerce - E-commerce companies can partner with food delivery companies to offer exclusive deals and promotions, as seen with the Grubhub+ and Amazon Prime partnership for Mother's Day.